Tales '17: We brought the rabbits
Tales of the Cocktail—or just Tales, as it’s known to bar industry folk—is the spirits industry’s biggest annual gathering.
It runs for about a week in New Orleans, depending on how you count. During that time, an enormous number of bartenders, spirits reps, and plain ol’ cocktail enthusiasts descend upon the city—there were approximately 16,000 attendees in 2015, a number that’s surely grown since—for several days of talking, tasting, networking, learning, drinking, and dancing.
There are a seemingly infinite number of events going on at any hour of the day or night, so any “favorite moments” list from Tales will be inherently subjective. As much as we wish we could’ve been everywhere at once—and believe us, we tried—it’s impossible at a gathering of this scale. That said, here are 15 highlights from our time at this year’s Tales.
The truth is, Tales can be overwhelming. The antidote? The furry little rabbits at Suite Silencio (another liquor brand house, sponsored by Mezcal El Silencio), which provided a soothing respite and acted as emotional support animals for those who needed a calming moment amid the Tales chaos.
We can’t stop scrolling through Instagram to see everyone else’s memorable moments, also. To induce a massive case of FOMO, check out the #TOTC2017 hashtag.